
New Adult seems to be the “it” genre right now. Everyone wants a piece of it: publishing houses, authors, agents, and most importantly, fans. So what gives? Why is this the hot trend of the moment? And what exactly is New Adult anyway? If you’ve read my post titled “The Genre Dilemma,” you know I really don’t have a clue what New Adult is. I know the hero/heroine is supposed to be between the ages of 18 and 25 or 26, and the storylines usually either take place in college or maybe high school (if the MCs are seniors). But that’s about it. There’s way more that goes into it than that, I suspect, because I have a lot of people telling me Going Under is misclassified. Some say Going Under should be labeled Adult fiction. Others think it should be Mature YA. And still others are happy with it being in the New Adult genre. So maybe content is also a factor. Too much controversy and sex moves a book up to the Adult genre? Even if the MCs are in high school? I don’t know, but I’m digressing.
One thing I know for sure: when you read New Adult you’re reading young people’s stories. And that’s exactly why my guy friend wanted to know why a 32-year-old woman would care to read the story (and usually perspective) of an 18-year-old girl. My response? I think there’s a bit of magic in New Adult literature that lures readers of all ages. I know I’ve heard from women ages 20 to 50 who’ve read (and loved) Going Under. So what’s that magic? Well, I think it’s the fantasy of “what if.” What if I were like that my senior year? What if I had a boyfriend who treated me that way? What if I could have experienced that in college before graduating?
It’s a bittersweet “what if.” I think everyone reads to escape their realities, but I think women take it a step further. We don’t just want to escape; we want to imagine. To dream. We want to fantasize about a life we never had. And this may be for several reasons. She could be that woman in a bad marriage who needs to read hopeful love stories. She could be restless and need inspiration for action. She may need one really good cry. She may need to revisit her old self and remember that she’s still that girl—that girl who’s been buried for too long and needs to reemerge. And this is every woman. Age is no factor. So that’s what I think is the appeal of New Adult and why women of all ages like to read it. I know that’s why I like to write it.



